Topic
What a practice may publish, and what has to appear
Dental advertising is regulated, and the penalty falls on whoever holds the registration — not on the agency and not on the software vendor. This page gathers what we have on it: the rule, the tool that assembles the identification, and the gate that refuses to publish a page without it.
The three places this becomes work
One to understand it, one to settle it now, and one so it does not have to be remembered again.
Free, runs in the browser
The tool: assemble your identification block
Five questions, no sign-up, and the text comes out ready to paste. Brazilian rules; served in Portuguese.
In production
The product’s compliance gate
Publishing is refused when the page would put the practice in breach — and it stays closed where the rules are unverified.
On the blog
Why our gate is closed for Mexico
The long answer to a question that sounds like a shortcoming and is actually the design.
What is usually missing
Not a ranking of ours — it is what the product’s ruler refuses most often.
The professional registration
Name and registration number. For a legal entity, the clinical lead and their registration too. It is the item that turns a good-looking page into a publishable one.
The promise of a result
"Guaranteed result", "perfect smile", a superlative in the headline. It is most of what the market teaches as copy that converts, and it is exactly the forbidden set on a patient-facing page.
Before-and-after photography
A patient’s photograph in an advertising piece has its own rule, and consent alone does not settle what the code treats as advertising.
The advertised speciality
Advertising a speciality without the specialist registration is a breach. Without it, the advertisement is as a dental surgeon.
What this page is not
It is not legal advice and it does not replace a regional council. What we gathered here is what is already published and reviewed. Where the rules moved recently, the page says the concrete piece has to be reviewed rather than pretending a single answer exists — and where we have not verified a market at all, we say that instead of guessing.