Discovery
A score you can recount by hand
The screen gives a 0–100 score for how ready the practice is to be found. It does not come from an external service or a black box: it is eight checks over the site’s own configuration, each with a declared weight, adding to exactly 100. You can recount it.
What the score measures, and why one bar is a third of it
The weights are not equal because the checks are not worth the same. The largest is 30 on its own.
Being in the index is worth 30, and it is the one that cancels the rest
While the site is out of the index, search engines are instructed not to show the practice — and no other improvement on the list has any effect at all. A score that treated this as one item among eight would be lying about the order in which things matter.
- Full address, identical everywhere: 18.
- Clinical lead and practice registration on the site: 12.
- The title that appears in the search result: 10.
- Description, phone, and one page per treatment: 8 each.
- The practice’s own words about itself: 6.
Each item says what changes if it is fixed
A checklist without consequences becomes a progress bar: people drag it to green without learning what they gained. Here every line carries the sentence for what it unlocks — and the professional-registration line also carries the fact that it is required by rule, not an optimisation tip.
And the searches that lead to the practice appear instantly
They come from the treatments the practice already configured and the neighbourhood it sits in — not from a call to somebody else’s service. That is why they arrive ready.
Derived, not fetched
The list is built from the configuration itself. No waiting, no pulsing grey box, and no dependency on an external service staying up.
No search volume
We do not show how many people search each term. That number comes from outside, costs money, and varies between sources that contradict each other — and an invented number beside a true word is worse than no number.
With the page that answers each one
Every search appears next to the page that serves it, or the words “no page yet”. The second is the useful half: it is the one that becomes work.
A file for AI tools to read
Each site publishes a plain-text file describing the practice, with the same address and the same professional registration as the page. It is what exists today as a convention for being readable by those tools — and it is generated, not hand-written.
What the screen refuses to show
Where a practice sits inside the answers of ChatGPT, Gemini or Perplexity is not something we measure yet: measuring it needs a server querying each tool, repeatedly, and storing the date. Until that exists, the screen says it does not exist. The alternative the category settled on — five blurred positions behind an upgrade button — makes a number nobody established look like a number that exists, and it is that appearance which sells. When the measurement exists, it will arrive with the date it was taken.
About discovery
Does this replace an SEO agency?
No. It covers the layer that is the site’s responsibility and is usually wrong: being indexable, having a consistent address, carrying professional registration, having one page per treatment. Ongoing content and link work is a different service, and we say so rather than selling both as one.
Does scoring 100 guarantee first place?
No, and any software promising that is promising what it does not control. The score measures what can be checked inside the site. The search result depends on competition, history, and things nobody outside the search engine observes.
Why not show search volume like everyone else?
Because we would have to buy it from a third party or estimate it. Public sources disagree with each other and an estimate is not auditable by the practice. The rule on this site is that a number carries a source and a date, and this one would not.
Bring the address of the site you have today
We run the eight checks in front of you and show where the score drops, unretouched.