Narrow on purpose

The genre of "how much does a dental practice make" runs on a formula: chairs × shifts × ticket. We went looking for the input and found that nobody publishes revenue per dental practice — not the statistics agency, not the tax authority, not the professional council. Every number in circulation is either a course being sold or a convenience sample being extrapolated.

What is public, and had not been measured, is installed capacity. So we measured it on the open registry: 98,315 private practices with at least one chair, 69.2% of them with exactly one, and 76.9% with exactly one dentist. The formula the whole genre teaches models a practice fewer than 3% of the country has.

That is the company. Not "software for clinics" — software for the practice that is one person, one chair and a phone that rings while they are working.

What we refuse to do

• Publish a number we cannot source. Every figure on this site carries who published it and when we last read it.
• Put our brand on a page a patient sees. The factory should be invisible in what it produces.
• Ship a feature in a screenshot before it exists. The product page lists what is not built, on purpose.
• Let a compliance check report green without having checked anything. Where the rules are unverified, the gate is closed.
• Charge per seat. A two-person practice should not pay twice to answer one patient.

Where we are

In production in Brazil, with the first practices. Mexico has the product and the brand layer and deliberately not the regulatory layer, because that part does not translate — it has to be verified locally, and until it is, publishing it would be guessing in public.