What a Brazilian dental practice pays today for software, a portal listing, a website and an agency — from each vendor's own page, with the date we read it.
Asking what dental software costs returns ranges that contradict each other, almost all published by someone selling something. So we did the boring exercise instead: open each vendor's own pricing page, write down what it says, and write down the date. No market average, no estimate, no aggregated blog range.
Practice-management software
- Capim: one plan — R$169.90/mo with no lock-in, R$139.90/mo billed annually in instalments, R$119.90/mo annually up front.
- Simples Dental: Basic R$137.41/mo, Plus R$229.08/mo, Pro R$320.74/mo, billed annually.
- Dental Office: Compacto R$39.90, Essencial R$138.52, Avançado R$210.18, Completo R$298.54 per month.
- Clinicorp: Standard R$159.90/mo, Premium R$369.90/mo, plus a mandatory implementation fee in month one.
Two things surface here that the category rarely says out loud. First, the clinic website is usually bundled — and it is bundled into the upper tiers, in the R$229–350 band, not the entry one. Second, at least one vendor charges a mandatory implementation fee, which changes the first month's arithmetic and never appears in a comparison table.
A listing on a patient portal
Doctoralia publishes three annual plans for an individual professional: Starter R$429/mo, Plus R$529/mo and VIP R$679/mo. For a clinic, the official page publishes no figure at all — it is "talk to our sales team". That absence is worth recording as carefully as a price: when the most expensive item in the stack is the only one without a public number, the whole comparison is harder by someone's choice.
The website, and the agency
For a site built once, we found one agency that publishes a list: from R$900 for a single page, R$2,000–4,000 for a full institutional site. That is one data point, not a market rate — no other agency publishes one. For agencies on retainer it is worse: none of the dental marketing agencies we checked publishes its own rate card, and the third-party ranges in circulation contradict each other (R$2,000–10,000, R$1,500–6,000, R$2,000–20,000, all from the same publishing circle).
When three sources from the same family publish three different ranges for the same thing, the honest number to quote is none — and the honest fact to report is that they disagree.
— Nitentia
What that adds up to
A practice running management software, a portal listing and an agency sits somewhere between roughly R$550 and R$11,000 a month, and almost all of the spread is the agency. But the total is not the interesting part. The interesting part is that these subscriptions do not talk to each other: the website does not know who arrived from the portal, the portal does not know who the agency brought, and the integration between all three is the front desk, on paper.
What we do not count as replaced
The practice-management system. Nitentia is the public presence and the patient path; records, treatment plans and billing stay where they are. Counting the management subscription as something we replace would make our number prettier and would be false.
Every price above was read on the vendor's own page on 20/08/2026, and prices change. Check the date before using any of them in a decision.